A firm date, set at kickoff. Here's exactly who does what, at each stage.
A working session on who the site needs to convince, what they're doing instead, and what "done" looks like.
Sitemap, wireframe, and full visual design, shown before anything gets built.
The approved design gets built out as a real, working site.
Final QA, domain connection, and go-live.
Optional monthly care plan for updates and support after launch.